/* Blog ("Idées & conseils") — built by tools/marketing-build/blog.py. */
.um-blog { --ink: #1B1A22; --body: #4F5250; --muted: #8E9094; --violet: #A14DFD; --violet-deep: #8A2EE8; --rose: #EC4899; --lav: #F6EEFF; --line: rgba(27,26,34,.08); color: var(--ink); padding: clamp(18px,3vw,36px) clamp(16px,4vw,44px) clamp(48px,7vw,110px); }

.um-crumbs { display: flex; flex-wrap: wrap; gap: 8px; align-items: center; font-size: 12.5px; color: var(--muted); margin-bottom: clamp(18px,2.6vw,30px); }
.um-crumbs a { color: var(--muted); }
.um-crumbs a:hover { color: var(--violet-deep); }
.um-crumbs [aria-current] { color: var(--ink); font-weight: 500; }

.um-tag { display: inline-flex; align-items: center; gap: 7px; align-self: flex-start; padding: 6px 12px; border-radius: 999px; background: #fff; border: 1px solid var(--line); box-shadow: 0 4px 12px rgba(161,77,253,.12); font-size: 11px; font-weight: 700; letter-spacing: .12em; text-transform: uppercase; color: var(--violet-deep); }
.um-tag::before { content: ""; width: 6px; height: 6px; border-radius: 50%; background: var(--rose); }
.um-eyebrow { display: block; font-size: 11px; font-weight: 600; letter-spacing: .16em; text-transform: uppercase; color: var(--violet-deep); margin-bottom: 16px; }
.um-blog em { font-style: italic; font-weight: 900; color: var(--violet); }

/* ---- index ---- */
.um-blog-hero { max-width: 1360px; margin: 0 auto clamp(28px,4vw,56px); }
.um-blog-hero h1 { margin: 0; font-size: clamp(40px,7vw,96px); line-height: .95; letter-spacing: -.045em; font-weight: 700; }
.um-blog-hero p { max-width: 58ch; margin: clamp(16px,2vw,24px) 0 0; font-size: clamp(15px,1.4vw,18px); line-height: 1.6; color: var(--body); }

.um-bgrid { max-width: 1360px; margin: 0 auto; display: grid; grid-template-columns: repeat(auto-fill, minmax(min(100%, 320px), 1fr)); gap: clamp(16px,2.2vw,28px); }
.um-bcard { display: flex; flex-direction: column; background: #fff; border: 1px solid rgba(27,26,34,.06); border-radius: 24px; overflow: hidden; box-shadow: 0 12px 32px -14px rgba(161,77,253,.35); color: inherit; text-decoration: none; transition: transform 320ms cubic-bezier(.22,1,.36,1), box-shadow 320ms ease; }
.um-bcard:hover { transform: translateY(-4px); box-shadow: 0 22px 44px -16px rgba(161,77,253,.45); color: inherit; }
.um-bcard-img { display: block; aspect-ratio: 16 / 10; overflow: hidden; background: linear-gradient(150deg,#ECDDFF,#FCE7F3); }
.um-bcard-img img { width: 100%; height: 100%; object-fit: cover; display: block; transition: transform 700ms cubic-bezier(.22,1,.36,1); }
.um-bcard:hover .um-bcard-img img { transform: scale(1.04); }
.um-bcard-body { display: flex; flex-direction: column; gap: 12px; padding: clamp(18px,2vw,24px); flex: 1; }
.um-bcard-title { font-size: clamp(19px,1.7vw,22px); font-weight: 700; letter-spacing: -.025em; line-height: 1.15; }
.um-bcard-desc { font-size: 14.5px; line-height: 1.55; color: var(--body); }
.um-bcard-meta { margin-top: auto; padding-top: 4px; font-size: 13px; font-weight: 600; color: var(--violet-deep); }

/* ---- article ---- */
.um-post { max-width: 760px; margin: 0 auto; }
.um-post-head { display: flex; flex-direction: column; gap: 18px; }
.um-post-head h1 { margin: 0; font-size: clamp(34px,5.4vw,64px); line-height: 1; letter-spacing: -.04em; font-weight: 700; text-wrap: balance; }
.um-post-meta { margin: 0; display: flex; flex-wrap: wrap; gap: 8px; font-size: 13.5px; color: var(--muted); }
.um-post-hero { margin: clamp(26px,3.4vw,44px) 0 clamp(28px,3.6vw,48px); border-radius: 28px; overflow: hidden; box-shadow: 0 26px 60px -24px rgba(161,77,253,.45); aspect-ratio: 16 / 9; background: linear-gradient(150deg,#ECDDFF,#FCE7F3); }
.um-post-hero img { width: 100%; height: 100%; object-fit: cover; display: block; }

.um-prose { font-size: clamp(16px,1.25vw,18px); line-height: 1.75; color: #34363A; }
.um-prose > * + * { margin-top: 1.1em; }
.um-prose p { margin: 0; }
.um-prose .um-lead { font-size: clamp(18px,1.6vw,21px); line-height: 1.6; color: var(--ink); font-weight: 500; }
.um-prose h2 { margin: 2.1em 0 0; font-size: clamp(24px,2.6vw,32px); line-height: 1.1; letter-spacing: -.03em; font-weight: 700; color: var(--ink); }
.um-prose h2 + * { margin-top: .7em; }
.um-prose ul { margin: 0; padding: 0; list-style: none; display: flex; flex-direction: column; gap: .55em; }
.um-prose li { position: relative; padding-left: 1.5em; }
.um-prose li::before { content: ""; position: absolute; left: .2em; top: .68em; width: 7px; height: 7px; border-radius: 50%; background: var(--violet); }
.um-prose strong { color: var(--ink); font-weight: 650; }
.um-tip { margin: 1.8em 0 !important; padding: clamp(18px,2.2vw,26px) clamp(20px,2.4vw,28px); border-radius: 22px; background: linear-gradient(135deg, var(--lav), #FDF2F8); border: 1px solid #ECDDFF; color: #3B2A55; font-size: .95em; line-height: 1.65; }
.um-tip strong { display: flex; align-items: center; gap: 8px; margin-bottom: 6px; font-size: 11.5px; font-weight: 700; letter-spacing: .14em; text-transform: uppercase; color: var(--violet-deep); }
.um-tip strong::before { content: "&"; display: inline-flex; align-items: center; justify-content: center; width: 22px; height: 22px; border-radius: 50%; background: var(--violet); color: #fff; font-size: 13px; letter-spacing: 0; }

.um-post-cta { position: relative; overflow: hidden; margin-top: clamp(40px,5vw,72px); padding: clamp(28px,4vw,48px); border-radius: 28px; text-align: center; color: #fff; background: radial-gradient(70% 90% at 15% 10%, rgba(236,72,153,.55), rgba(236,72,153,0) 70%), linear-gradient(135deg, #8A2EE8, #A14DFD 55%, #C26BFF); box-shadow: 0 26px 60px -22px rgba(138,46,232,.6); }
.um-cta-amp { position: absolute; right: -10px; bottom: -60px; font-size: 220px; font-weight: 900; line-height: 1; color: rgba(255,255,255,.1); pointer-events: none; }
.um-post-cta h2 { position: relative; margin: 0; font-size: clamp(24px,3vw,36px); letter-spacing: -.03em; line-height: 1.05; }
.um-post-cta p { position: relative; max-width: 46ch; margin: 12px auto 0; font-size: 15.5px; line-height: 1.6; color: rgba(255,255,255,.86); }
.um-cta-actions { position: relative; display: flex; flex-wrap: wrap; gap: 12px; justify-content: center; margin-top: 24px; }
.um-btn { display: inline-flex; align-items: center; justify-content: center; min-height: 48px; padding: 12px 24px; border-radius: 999px; font-size: 15px; font-weight: 600; text-decoration: none; transition: background 220ms cubic-bezier(.22,1,.36,1), color 220ms ease, transform 220ms ease; }
.um-btn:active { transform: scale(.98); }
.um-btn-primary { background: #fff; color: var(--violet-deep); box-shadow: 0 10px 24px rgba(27,26,34,.18); }
.um-btn-primary:hover { background: var(--rose); color: #fff; }
.um-btn-ghost { color: #fff; border: 1px solid rgba(255,255,255,.55); }
.um-btn-ghost:hover { background: rgba(255,255,255,.14); color: #fff; }

.um-related { max-width: 1360px; margin: clamp(56px,8vw,120px) auto 0; }
.um-related h2 { margin: 0 0 clamp(20px,2.6vw,32px); font-size: clamp(30px,4.4vw,56px); line-height: 1; letter-spacing: -.04em; font-weight: 700; }

.um-blog a:focus-visible { outline: 2px solid var(--violet); outline-offset: 3px; border-radius: 8px; }
.um-bcard:focus-visible { border-radius: 24px !important; }
.um-tip .um-tip-link { display: inline-block; margin-top: 8px; font-weight: 700; color: var(--violet-deep); text-decoration: none; }
.um-tip .um-tip-link:hover { color: var(--rose); }
.um-prose a:not(.um-tip-link) { color: var(--violet-deep); font-weight: 600; text-decoration: underline; text-decoration-color: rgba(161,77,253,.35); text-underline-offset: 3px; }
.um-prose a:not(.um-tip-link):hover { color: var(--rose); text-decoration-color: currentColor; }
